NAAZ MALIK
Directing multi-channel campaigns, aligning high-performing sales teams, and converting market positioning into revenue.
Marketing Manager with a proven record directing 10+ person sales teams across 15+ end-to-end campaigns. Ranked as top salesperson while simultaneously leading campaign delivery, product positioning, hiring, and high-impact experiential events. Holds a Bachelor of Business Administration (BBA in Marketing) from the University of the Fraser Valley.
Strategic Capabilities & Playbooks.
Bridging creative brand positioning with outbound revenue velocity.
A comprehensive marketing leader who doesn't just design slide decks, but builds live campaigns, directs sales teams on the commercial floor, and drives measurable business growth.
Brand & Campaign Architecture
Multi-channel go-to-market initiatives, translating brand positioning into conversion-focused digital collateral, experiential activations, and scalable content pipelines.
Commercial & Revenue Leadership
Hands-on revenue generation, pipeline acceleration, contract negotiations, and scaling outbound sales teams through rigorous target-setting and coaching.
Analytics & Digital Workflows
Deploying data-driven performance tracking, CRM automation, market-entry feasibility models, and financial reconciliations.
Certifications
Industry and role-specific credentialing.
What the numbers say.
Professional Experience & Campaign Impact.
Marketing Manager
Feb 2024 – Jul 2026 · Promoted from Assistant ManagerCrown Stone Management
- Directed a 10+ person sales team across 15+ campaigns delivered end to end — brief, strategy, creative direction, and live execution.
- Ranked the team's top salesperson while simultaneously managing campaign delivery, leading from the front rather than from the desk.
- Managed and mentored a core team of 5, running target-setting, performance tracking, and individual coaching against monthly revenue goals.
- Owned product marketing, communications, and events end to end, translating brand positioning into campaigns that convert.
- Owned hiring for the sales floor and built the comprehensive onboarding and training program now utilized for every incoming representative.
Accounting Assistant — Remote
Provide remote accounting support to a Chartered Accountancy practice, assisting with bookkeeping, reconciliations, and client financial documentation. Collaborate across time zones on client assignments, maintaining accuracy and confidentiality in financial record-keeping.
Sales Representative
Consistently exceeded assigned sales targets across a four-month outbound campaign, converting both lapsed and net-new cardholders. Tailored pitch and negotiation strategy to individual prospect needs; held the role concurrently with a full-time course load.
Front End Assistant
Delivered high-volume member service in a large-format warehouse retail environment, sustained across two years while completing a full-time BBA.
Quality Coordinator, Student Company Program
Coordinated product quality for a student-run venture selling handmade, eco-friendly consumer goods. Ran door-to-door and social media sales channels, expanding the program's customer reach and driving unit sales. Oversaw allocation of program revenue to a partner NGO.
Academic Background & Civic Engagement.
Bachelor of Business Administration
Major in Marketing · University of the Fraser Valley (Graduated June 2023)
- Cumulative GPA: 3.67
- Successfully completed degree requirements while working concurrently in commercial marketing and sales roles throughout.
Community Service & Global Diplomacy
Volunteer initiatives & international youth delegation
- National Service Scheme: Completed two years of structured service; awarded an 'A' grade; selected for a seven-day Swachh Bharat Abhiyan special national camp (2018).
- Volunteer Tutor & NGO Intern, Yuv Satta (2017–2019): Developed educational course outlines and taught children from underserved communities, focusing on basic education, civic awareness, and human rights.
- International Delegate, Peace Volunteering: Selected delegate for the Dialogue Session on Peace Volunteering at the International Youth Centre in Kuala Lumpur (2017).
Let's build something memorable together.
Available for Marketing Management roles, sales team leadership, campaign direction, and strategic go-to-market consulting engagements.